About project
Start-up kit.
All you need to launch.
All you need to launch.
Competitors analysis
Goal:
Understand how competitors present themselves on the market and make a decision on how the company can stand out.
Understand how competitors present themselves on the market and make a decision on how the company can stand out.
Solution:
After digging into selected four competitors' digital presence, we analyzed it by different criteria including visual brand, mission, social media activity, website structures, design and others.
Based on each category's information, we made conclusions and suggestions for Zcelero's way of working.
It helped us a lot during the whole work process.
After digging into selected four competitors' digital presence, we analyzed it by different criteria including visual brand, mission, social media activity, website structures, design and others.
Based on each category's information, we made conclusions and suggestions for Zcelero's way of working.
It helped us a lot during the whole work process.
Logo
Letter Z of the logo represents the meaning of the company's name as Celero means "fast" in Latin.
The natural colours look complementary together with the colour palette that the founders chose.
The natural colours look complementary together with the colour palette that the founders chose.
Brand book
Goal:
Create a brand book to ensure consistency in how the brand is presented across all channels and touchpoints and provide a clear understanding of the company's brand to employees, partners, and stakeholders.
Create a brand book to ensure consistency in how the brand is presented across all channels and touchpoints and provide a clear understanding of the company's brand to employees, partners, and stakeholders.
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